The brand’s tagline ‘killer clothes that don’t kill the environment’ is a clarion call

Matter Prints co-founder Renyung Ho talks about the online fashion brands that are bound to make their way into your heart (and wallets)

Twin Within
Twin Within is an online brand based in Singapore by Icelandic designer Kristin Mariella. All necklaces are hand-crafted, fair-trade and made by single mothers with the help of a peace organization in the hills of Tagaytay, Philippines. It’s the perfect balance of modern, simple and iconic design blended with a social impact story that never compromises quality. Plus their necklaces make every outfit work.


Meaning ‘not alone’, this focused and inspiring brand creates leather shoes and accessories with its artisans in Peru. Beautiful products, an easy online interface and a passionate mission to be game changing and life changing, it’s a fashion brand transforming the industry norm and committed to transparency.


Signing up for its newsletters is reward in itself. Each mailer coming with tips on how to lighten our individual footprints on the planet. With every piece made from textile waste and sustainable fabrics, the brand’s tagline ‘killer clothes that don’t kill the environment’ is a clarion call to all those who love edgy yet classic cuts, but want them out of an eco-ethical factory (think wind power, LED lighting, zero waste, female employment, above benchmark wage, the works…)

United By Blue

For every product sold, this brand removes one pound of trash from our world’s oceans and waterways. Focusing on outdoor apparel and their customers’ love for the wilderness, they’ve been combining great storytelling, moving photography and of course, excellent product along with a clear mission since 2010.


Artisan made, fair trade, philanthropic – this ethically edited multi-brand site is a feast for those with compassion, wanderlust and an eye for beauty. Where every purchase has a purpose and story, it’s hard not to find something that you won’t love whether it’s a basket from Rwanda or bracelet from Colombia.

Warby Parker

The golden child not only for social businesses and ethical brands but also for e-commerce in general. This game-changing company showed us how we can shop for stylish prescriptions under $100, and what a socially motivated brand could look like. Every pair of glasses bought helps someone else in need of sight, and yet this is not something the brand uses to abandon in their marketing, preferring to let their products shine instead.

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