Morocco – a travel destination so all encompassing, so varied and captivating that it could have been dreamt up and created by its tourism board. It’s mostly down to fate of course, and to the diverse people who have inhabited this north-western corner of Africa for thousands of years.
And fate has been kind to this magical country that incorporates lyrical desertscapes, golden humbling mountain ranges and sweeping Atlantic beaches just for starters. There are Islamic architectural masterworks, ruins of ancient civilisations, a myriad of cultures, famous cuisine, the list of experiences in Morocco never seems to end…
The jewel is Marrakech the grand imperial city – The Red City – in the shadow of the Atlas Mountains. Since a caravan of traders from Timbuktu first turned up, this legendary city has captured the imagination of all who entered. With its labyrinthine World Heritage medina, iconic Koutoubia minaret and the unique theatre of Djemaa El Fna, it remains one of the world’s most enchanting cities.
Then there’s Fez and the often-overlooked Meknes, two of the best-preserved medieval cities in the Islamic world, both Unesco sites. There’s Casablanca with its Bogard-inspired gin bars and blend of Art Deco and Moorish buildings. Even the capital, Rabat, offers an extraordinary wealth for its visitors with its charming Andalucían feel and evocative oceanfront kasbah.
But cities tell only a fraction of Morocco’s story. Out on the Atlantic coast – somewhere like the chilled-out enclave of Essaouira – are long sweeps of golden sands. Although even the beaches of Morocco suffer in comparison to the enigmatic deserts of the Sahara, where blue-robed Berbers observe their time-honoured way of life. In central interior, North Africa’s highest mountains offer memorable adventure and exploration.
Our regional specialists have travelled extensively throughout the nation, always seeking out new experiences that you can include in your tailor-made luxury tour.